Profit Margin Calculator
Calculate gross margin, markup and profit from cost and selling price.
Your details
How the profit margin calculator works
Margin is profit as a share of revenue; markup is profit as a share of cost. They are always different numbers for the same sale.
Formula
margin = (price − cost) ÷ price × 100
Worked example
A $100 product costing $40 has a 60% margin and a 150% markup.
Frequently asked questions
Margin or markup — which should I quote?
Retail and finance normally speak in margin. Wholesale pricing often uses markup.
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